ABOUT ME
After losing 100 lbs and keeping it off for over five years, I now coach other women to create results they can live with—confidently and sustainably.
SHANNON SJ
Fitness Trainer, Founder
Hi, I’m Shannon — and I’ve been where you are.
​
I was the woman who tried every diet.
The woman who felt uncomfortable in her own body.
The woman who weighed 100 pounds more than she does today.
​
After decades of starts and stops, I finally discovered what actually works—and I’ve kept that 100 pounds off for over five years.
​
Not through guilt, restriction, or chasing perfection…
But through consistency, strength training, smart nutrition, and deep mindset work.
​
Now, I help women 45 and over do the same—without the overwhelm, without the extremes, and without ever feeling like they’re doing it alone.
​
I’m a Certified Personal Trainer, Nutrition Coach, Behaviour Change Specialist, and Weight Loss Specialist. But more importantly?
I’m the coach who gets it—and who’s walking this journey with you.
WHY I DO THIS
If I can do it, so can you
I started SJ Fitness because I know firsthand how overwhelming and confusing it can be to navigate the world of health and wellness alone — especially when you’re trying to lose weight and feel good in your own skin.
​
So many programs out there feel too intense, too restrictive, or just plain unrealistic — particularly for women juggling midlife changes, menopause, busy careers, and family life.
​
I created SJ Fitness to offer something different: a supportive space where women can find lasting change.
​
My mission is to show you that success doesn’t have to come with suffering.
​
And to help you finally feel confident and comfortable in your body — not just for a season, but for the long haul.
MY TRANSFORMATION
BEFORE
265 lbs
AFTER
165LBS
CREDENTIALS TO BACK IT UP
National Academy of Sports Medicine Certified
I’m the coach who gets it.
​
-
Certified Personal Trainer
-
Certified Nutrition Coach
-
Certified Behaviour Change Specialist
-
Certified Weight Loss Specialist
-
Certified Mental Toughness Coach
-
100+ lb Personal Transformation
Together, these certifications allow me to take an evidence-based approach to coaching. I don’t just hand you a workout plan or a meal guide—I help you understand why change is hard, how to make it easier, and what to do when life throws curve-balls. From mental toughness and habit building to personalized nutrition and progressive strength training, every piece is designed to support lasting results that fit your real life.
My goal is to equip you with the tools, confidence, and strategies to not only transform your body—but to maintain it for good.
​
